02-+seo

• Non bios • Better ROI, no costs involved
 * Search Engine Optimization = SEO = Organic or generic search results**

Keyword research [|www.Wordtracker.com] paid [|www.Seobook.com] free Google, Yahoo sign up but free [|www.keywordspy.com] Perfect tools are from Alexa and Semrush, [|www.semrush.com/]

[] Or as well 60 days free trial available from SheerSEO [|www.sheerseo.com]

Submit Url in Google and other SE Info on submitting site to yahoo search [] Direct submit to Google [] MSN Submit Link []

Many tools available at []

As well to understand your structure and WHAT you want to promote per page H1 and H2 text Content is key and proper keyword density Correct URLs (speaking ones and short) and related to content Image files names and Alt tags Simple site map, best done through Google or the CMS as well XML sitemap is recommended for Spiders
 * ON page** SEO meta world, title most important, description important for what google shows in search

High link value websites to link back to you Important websites or websites related to your business / product to link back to you Submit to online directories : yahoo, best of the web, uncover the net Submit to local directories Submit to yellow pages Article submission – ensure your keyword to push is in the title and include URL (landing page) Blogs
 * Off page optimization**

Free Tool [|www.opensiteexplorer.org] Sign up for 60 days trial from []

Mobile optimization More and more as well social media Blogs, Twitter and Facebook as a SEO advantage

Next take 3-5 of the keyword phrases from your initial keyword research. Which websites repetitively come up on page one of the Google search results? Identify 3-5 of the top competitors. Some of these will likely be the same as the offline competitors. Your final comparison list should be roughly 7 websites including the IMI website which we will be optimizing. Quickly measure 7 key factors on each competitor to develop a profile to compare against your website. Use these as a basis to develop your SEO strategies. Alexa Ranking: An indication of traffic volume going to the website. Lower is better. To measure or go to Alexa.com.

Website Age: How long has it been since Google first indexed a website on that domain? Newer domains are devalued in their ability to compete for rankings. Use []

Pages Indexed: How big is the website? How many pages are indexed by each of the major search engines? Larger websites tend to attract more traffic. Use the SEOQuake tool bar to see all search engines at one time. This may indicate a need for a content growth strategy. External Backlinks: The number of external links coming from outside websites. Use []

Domain Authority: This is a measure of many link metrics on a 100 point scale (higher is better) meant to show a website’s ranking potential. This is a SEOmoz measure that can be found on opensitesiteexplorer.org.

Current Rankings: Which keyword phrases is each website currently being ranked for? Go to [|www.keywordspy.com] or [|www.spyfu.com] and see