alexNitto

[|Echo Trails Page]

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On Page: Off Page:
 * more images on cover page
 * less text on cover page and more links to guide user around site
 * Focus keywords to better describe what user may be looking for
 * more focused title( the facebook and web page are named two diferent thing)
 * create links on other pages that link back to the Echo Trails site (travel sites, blogs, activewear companies ect.) Echo Trails is on trip advisor and has a few very good reviews but more customer reviews could attract more clientele
 * put links to Echo Trails site on Social Media pages (twitter, facebook, pinterest, instagram, tumbular ect.)

Social Media:
 * create Twitter account to tweet calendar events, promotions, pictures and have fans keep in touch with company and one another
 * change [|Facebook Page]to a fanpage where anyone can "Like" the page and instantly gain access to page, also update page with pictures, calendar events, promotion and create a conversation between company and fans.
 * create Pinterest account and upload pictures of trail, merchandise, quotes ect., this will allow potential customers to Pin to there own boards and the link to the site can quickly travel around
 * Maintain a blog on Tumbular with a daily blog post about the days activities, storys, customer reviews, pictures ect.
 * Create an Instagram account upload pictures that link to site and other social media outlets

Going Mobile:
 * having a site that is compatible with mobile devices is very important
 * investing in an app. with trail map's, pictures, contact information historical information ect. could be a huge success expecally to visitors walking or biking the trails
 * making [|Quick Response (QR) Barcode] could be a very good marketing technique, they can hold pictures,information, links, ect. and can be printed or posted on Social Media pages for followers to scan and enjoy instantly

[|Augmented Reality]
 * this is a business that is just now taking off
 * could be a helpful tool to freshen up the Echo Trails site
 * a fun way to make the site more interactive

[|Prezi]

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