ElizabethCasey

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On Page -Revise title and description that shows up on Google -Use key words -Change pictures on the website to a slideshow or add a photo album -Add customer reviews on website

Off Page -Utilize social media: Twitter, Pinterest, Foursquare, Tumblr, YouTube -Hard to find on Facebook, revise title to make searching for the page easier -Encourage customers to write on trip adviser -Trip adviser comes up on Google before the echo trails website

ECHO Trails should add more key words in the google description and on their home page. Both are very general which is why their website isn’t first when searched on Google.

-Lucerne, Luzern, Switzerland, Swiss, Schweiz, outdoors, adventure, hiking, trail, walking, trails, Echo-trails, Swiss Trails, E-bike, bike tours, hiking tours, walking tours, guided tours, guided walking tours, guided bike tours, guided hiking tours, culture, heritage, Pilatus, Rigi, William Tell, Wilhelm Tell, Swiss army knife, Engelberg, Altdorf, English speaking, English, travel, leisure, trek, trekking, mountain, alpine, alps, swiss alps, nature, tourism, view, fun, countryside, panoramic

Pay Per Click Advertisements Google AdWords -Very quick and efficient, but costly and not sustainable. -Two out of three people don’t look past the first page of Google search -This would be beneficial for ECHO-Trails especially since they aren’t easy to search on google -Could they fiscally sustain this cost? Other companies can outbid and could be a slippery slope

Social Media -Twitter: Create an ECHO Trails twitter page updating customers on upcoming ebents, schedules, and updates with the weather. Follow other hiking and tourism accounts to get more followers. Make sure to hashtag to gain followers.

-Foursquare: Create a checkin at ECHO Trails offering customers a special deal ex: if you become mayor of ECHO Trails you get a free ECHO Trails t-shirt.

-Tumblr: Create a Tumblr for ECHO Trails updating followers on the hiking schedules and uploading different pictures from the Echo Trails. Have users post approved content to the ECO Trails tumblr.

-Pinterest: create an ECHO Trails pinterest with pictures of different views promoting their hiking trials, they could also promote hiking gear and other activities/ hiking stores

-Facebook: It is very hard to find the ECHO Trails page on facebook, this needs to be revised and should not be a profile. I suggest ECHO Trails create a page that fans can like and post reviews and pictures.

KILLER IDEA! Facebook Photo Campaign: Once ECHO-Trails creates a Facebook page and has a solid fan base I think it would be cool if they had a photo contest between fans. The photos in the contest should be from the various trails. The number of likes they get on their photos will determine the winner. Photos will be uploaded from past hikers. The people who have their photo in the contest will try and get more likes by asking their friends. This will expose ECHO-Trails to more people. The top 12 photos will be selected for a calendar and the winner will receive a gift card to a local hiking store.

-Trip Advisor: ECHO Trails should encourage customers to write reviews and post pictures on Trip Advisor, especially since this is one of the first things that comes up when ECHO Trails is searched on Google

YouTube: It would be beneficial for ECHO Trails to create a YouTube video about their hiking trails and guided programs. This can be promoted on their Facebook page.

Instagram: Upload photos from the trails to Instagram. Photos can be uploaded to Twitter and Fcebook.

It would be idea for ECHO-Trails to put the most popular social media sites on their home page. This would make it easier for potential hikers to connect with them. I would recommend Twitter and Facebook.

Mobile: Make a .tel website for a mobile website. Create an IPhone app with a map of trails and information about ECHO Trails

Augmented Reality: ECHO-Trails could create an interactive trail map with augments reality. They can put this on their website. media type="custom" key="19111964"