AshleyWahlgren

media type="custom" key="19112098"

Web 1.0

-ECHO-trails has way too many keywords. A good well found sight had 10-15, ideally 13, but they have about 40. They are repetitive and some of them are misspelled. To increase their SEO they need to decide upon the correct choices for their keywords. -need to be more focused -Metatags need to be adjusted. The metatag description is good, but the metatag keywords need work.
 * SEO**

-They should use the website Tagxedo and realize that their title is too plain. No one would be searching for Welcome to ECHO-trails. The most searched word according to this website is echo so if they optimized their search options to get better standings on search engines, they need to change their title and description so they will be recognized. -They should implement links to places they stay along the way of their hikes, this way the customer could see what was planned for them -Also, links to the social media that they have, Facebook and Tumblr, and get ones that they don't, Twitter, Four Square, YouTube. -They have no videos of their hiking trails or their biking trails, so how are the guests supposed to know what to look forward to? -Another thing that they can do is link to customer pages/blogs of photos and/or photo albums
 * Off page-**

-Their descriptions are wordy and excessively long. They should have more focused text. Quality not quantity. -A way of connection to their customers would be links that make it easier to navigate to what the consumer would be looking for. There are a lot of words to get lost on the page and having a more user friendly page would increase traffic. -Also, stop using the same photos for everything. They seem to have repetitive photos. They have been doing tours for a long time but do not have very many original photos. It makes the website quite boring.
 * On page-**

[] -they showed up number 2 on Google. -videos, testimonials, easy navigation, user-friendly -personalized pictures of hikes/hikers, not same photos over and over.
 * Competitor comparison**
 * Grand Canyon Hikes**
 * Their SEO**
 * - **Metatags title is great. Tells exactly what it is. Then the metatags description highlights it by saying they hike 365 days a year, etc. and their metatags keyword selection is great. They only have 15, but they are all relevant.

Web 2.0 -focusing their webpage with where most people eyes hit the page is something that they need to. -setting up a pay per click feature could help as long as they know what keywords they need to be using. Using -they should obviously add a PPC on Google. It is the most used outlet and most commonly used phrase for when people don't know something. "Google it." -They need to have their site optimized so they can get their keyword straight and be on the first page of Google. 75% of people do not look past the first page while searching. -This is a really good internet marketing blog that had some rules for pay per click's that would benefit ECHO-Trails 1. choose keywords for conversion potential. 2.clearly communicate what you are offering in your ad. 3.direct the customer to the most relevant part of your site []
 * PPC**

-By using these, they would be crowd sourcing their products out and then would be able to generate talk about their company throughout the web. -The internet has turned in to an exciting and fascinating aspect of all business. Many business' electronic presence is what drives their sales. -Mobile app could be added that shows where you are on trails, QR codes that give you different prizes upon completion -Use augmented reality to give 3D views of their hikes. -Need to use their customers as their biggest advertisers. QR's could be a giant help.
 * Social Media**
 * -**Cater to the digital natives. By using the social networks that are most popular, ie. Facebook, Twitter, Foursquare, Instagram, YouTube.