AlisonIshman

media type="custom" key="19093086"

__**Echo Trails Research Info**__

__**Competitors:**__

- Alpinehikers (http://www.alpinehikers.com/) - Yosemite (http://www.yosemitepark.com/) - Grand American Adventures (http://www.grandamericanadventures.com/guided-walking-holidays.html)


 * __I. SEO:__**

__A. On Page__ - Need better title - Description needs to be something that Google puts in search description. - Too many keywords. Many of them are random (aka keywords need to be more focused and centralized on one or two main topics). Competitors have short keywords that are focused on hiking/walking, while ECHOtrails are focused on multiple topics. - Images need to be named for easy search. - Have links throughout page, maybe linking to areas they may visit or monuments or places they will stay

__B. Off Page__ - Links on other pages that link back to you - Link on travel pages, blogs, etc.

__C. Competitors__ - Competitors have limited keywords, but in a good way. The keywords are relevant to the topics of hiking, walking, tours, and the country or park involved. - Titles are better sounding. - Descriptions are to the point, but also draw in the prospective customer.

__**II. PPC**__

- Place ads on travel sites. Being on trip advisor is fine but ads are needed because without those no one will know your name. - Ads on Facebook and other social media sites - Ads on search engines like Bing and Google


 * __III. Social Media__**

- Go through Facebook to attract younger, more fit crowd - The current Facebook only has the personal information about the manager of ECHO Trails. This does not tell the prospective customers anything about the product. - Place PPC ads on Facebook - Make Facebook page (not profile) that people can "like" - LuzernEchotrails Welti is impossible to find on Facebook so change name when new page is made. This way fans can find it. - To promote the product have pictures of people hiking, not of them sitting in restaurants drinking. It is a hiking company (not a brewery). - Benefits include: pics of what people should expect on the hike, reviews on the wall after customers go on their hike, open to a broad spectrum of people (different ages)

__Competitors__ - Competitors are on Facebook and other social media sites. Their sites are informative and directly about the company. - Competitors are also on travel sites with PPC ads.

__**IV. Web3.0**__

- QR tags on social media outlets, as well as off the web (bus stations, magazines, etc.)