ShelbySpruell

media type="custom" key="19112332" -Change the title of the webpage. Instead of “Welcome to ECHO Trails” maybe something that is easier to find and better keywords. -Need to get rid of some of the more generic keywords. (Hiking in Lucerne Switzerland) -Hard to find on Facebook. -Need to change the name on Facebook so it would be easier to find. I had to go through a few other pages before I finally found ECHO Trails. The first pages that come up on Facebook when you type in Echo Trails is a band and then after that it is other companies with the same name, but most of them are located in the United States. -Could not find Echo Trails on twitter. If they utilized Twitter they would be targeting a younger group of people. Targeting the younger generation would be good because they talk about needing to be in average physical condition and younger people usually are and are more willing to get out and do more things. -When searching for Echo-Trails on Google the first result was a bike company. Lucerne Echo Trails was the five one on my search results. -When searching for things to do in Lucerne the ECHO Trail Hike was not in the top 21. I had to search further on the website to find it. When I did find ECHO Trail there were only two reviews. They were good reviews but while reading them I found that many of the people call the hike the Wilhelm Tell Hike. I think they need to have a more set name that would make them easier to find all over the internet. -More links to outside sources, for more pictures and more information about what kinds of tours they go on, the duration of the each tour, which tour the staff would recommend, and other things along those lines. -Make a meet the staff page, so that people can look up and see who they are going to have as a guide. -Be able to make reviews on the actual website. Offer the customer a discount on their next tour if they give a review. -ECHO Trail could go moblie. -Make an app that has all the trails and sites on it, a map of everything and an explanation of what the stops are. -QR Codes would also be something that they could look into. The codes could lead to pictures and more information about what they are visiting. They could also run promotions from the QR codes, they could run some kind of discount to customers that download a type of coupon via the QR codes.