01+-+grade+project


 * Echo-Trails **
 * Product ** : [|www.echo-trails.com]


 * Objective ** : Suggest optimizations for web offerings and different marketing ideas for echo-trails on all aspects covered in class

Start with making suggestions on your own wiki-page (you all must create your own sub page within this wiki before you can start it) You will need your own sub page to place all your work for below points on Web1 - 3 to market Echo Trails offering online For your pitch to the class on thursday you must only pick your winning idea from all ideas and create a prezi presentation for the class

To be put on your WIKI

Web 1 .0 - day 1 SEO

Evaluate SEO on and off page and suggest concrete improvements on all what we have discussed in class do your competitor analysis from similar offerings from back home find and suggest metatags for home and some of the follow up pages Suggest which could be ideal portals and listing which should be approached to link back to echo-trails

Web 2.0 - day 2 Pay per Click paid advertisments

Suggest and Explain Pay per Click advertisements for Echo Trails. Suggest what channel to use and why. Suggest text (title/ text/ (image) / keywords to target) of course always depending on which channel (google, bing, facebook etc) you chose (different rules and formats)

On Social Media

Research on different social media activities of echo-trails competitors. Check how consistent they are. Check on how different channels are used in different ways. Is there a constant monitoring of social whispers about those companies and competitors

Change the content / services of Echo Trails, just use different digital marketing techniques discussed in class to support their existing services and website and social media activities
 * DO NOT **


 * Delivery: ** Present your project through executive summary page in Wiki and a supporting best idea Prezi (**embedded** onto course wiki to L Ritzel. I do not want a list of potential solutions or activities but a well thought through clear defined campaign. Don’t use/suggest paid tools which promise wonders! Presentation pitch is for each not more than 7 minutes only on one WINNER point; all other details on all topics covered in class, analysis and details are to be posted as text and links onto your wikipage

Wikispaces is a free online offering, to ensure you do not loose data, make sure you back all your work onto a word processing sw on your notebook or smart device. If all data is lost online you can then still refer back to your local backup
 * Attention: **

1) Product understanding, visible research done and correct referencing (Be clear and detailed about what sources you add, competitor comparison)
 * Grading Criteria: **

2) Applying theories experienced in class to a practical exercise based on slides on social media lecture/ slides from class on social media (ensure you categorize and explain your choice of campaign, refer back to slides and samples from class)

3) Creativity/ uniqueness paired with realistic approach appropriate to market, channel and country (the suggestions must be doable and fit to a product like mytable). You must not enhance the product but work within given framework

4) Effectiveness (simply proof that you increased fans) or if not, then ensure you can convince about the potential of your suggested campaign

5) Proof of effective teamwork (every team member must know the project to 100%)

6) Effectiveness of pitch, relevance and organization

if questions, email to professor lritzel@gmail.com all jobs must be done on thursday morning