NickChohon

media type="custom" key="19110756"

Echo-Trails Suggestions On Improving S.E.O. On Page: An easy solution to improve the Echo-Trails website would be to reconsider the title of their webpage. The homepage title simply states “Welcome to Echo-Trails,” this title is problematic to the success of their companies S.E.O. for several reasons. The first reason that the title should be reconsidered is that it is not relevant to the service provided by the company. Furthermore the title is a poor choice for the company’s S.E.O. because their brand recognition is low. With Echo-Trail’s operations in only one city and large customer base of travelers their companies name is not well known. Thus, the likely hood that a consumer would discover the Echo-Trails website from a search engine is low. Echo-Trails shouldn’t change the name of the company to improve their S.E.O., but rather rephrase their title on their homepage to be more in touch with potential consumer needs. This would intern preserve the little brand recognition they have, as well as reducing costs related to changing the companies name. Another suggestion to improve Echo-Trails S.E.O. would be to revise the description of the company viewed by potential customers on search engines. Although the description describes exactly what the company does it’s quite a short description and very general. The description simply states, “Guided day walks, hikes, bike tours and events from Lucerne Switzerland, led by a native English speaker.” The description should be more specific to the activities centered around the hikes, walks, and bike tours provided by the company. For example when I traveled in Lyon two weeks ago and I searched for restaurants in the city I didn’t type in a search engine a general term like food. I instead chose a criteria specific to the experience I wanted and typed in authentic Lyonnaise food. If Echo-Trails included what their hikes provided like locations visited or sites seen they would be more visible on search engines. My final suggestion to improve S.E.O. for Echo-Trails would be too rethink their choice of keywords. The amount of keywords optimal for S.E.O. would be around seven and the company currently has over forty! Careful selection of keywords would ensure that the most important keywords would not be overlooked by search engines. I would choose keywords about the locations visited on tours, the service provided by Echo-Trails, the experience offered by the company, and the fact that the tours are guided in English. Off Page: A strategy to improve off page S.E.O. would be to revamp the companies website in order to increase links to the website. One way to do this would be by making the website more interactive with visitors. This would intern increase traffic to the website via links provided by website visitors. For example providing visitors with a simple fun online game experience related to Echo-Trails or a Google map of trail routes would increase likes on FaceBook. PPC: I would suggest Echo-Trails to utilize pay per click through Google because it’s a channel with a high traffic of web surfers. I would advise for the advertisements to display when keywords about hiking, travel, biking, guided tours, and tourism were used in the Lucerne area in English. I would title the advertisement “Echo-Trails: Guided Tours ,” to give the companies name and service. Beneath the title I would provide an image of the sought after beautiful Swiss scenery. Finally under the image I would provide a brief clear description of what the company as well as the locations visited offer.