Abbie+Vehovic

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SEO on page suggestions -reduce number of key words -make keywords more relevant -description is repeated, they should make two different descriptions so the viewer does not get bored -the webpage itself could be more interactive -if they had more subpages that were better this could raise the number of links. Usually the more subpages the more links, meaning the more visitors

SEO off page suggestions -on trip advisor they were ranked first out of 4 but only had two reviews. They could encourage customers to make reviews-also all the reviews called it the William Tell Hike, this was confusing -7th on google -no youtube video, they could start a video blog that interviewed customers before the hike and after asking them their expectations and outcomes. -could not find them on twitter -facebook was hard, there are many other groups and companies with the same name. -I had to be very specific to find the exact home page-there are many blogs especially for traveling and outdoors activities. Many people look to these blogs to obtain information of where they should go next. ECHO trails could be more involved in the blog world. -they could offer deals on LivingSocial. many people search this site to see what is popular in certain cities. And of corse everyone likes getting a good deal. -post pictures on pinterest with a direct link to the website. Bucket list pictures are popular right now on pinterest. ECHO trails could pin a picture from one of their hikes, do some editing to make it artsy and add a quote something along the lines of "go hiking in switzerland" something so simple could be very effective if the editing is done right.

web 3.0 -they could use QR codes that promoted them. One idea I had was that ECHO Trails partnered with other local businesses like bars or restaurants and they all help promote each other. So ECHO trails could have QR promos for a restaurant during the hike and they would stop there. The restaurant could offer a code to its customers that offered a discount for a hike. -It would be cool if they used markers along the hike at different places. They could have images of native wildlife, make fields look like they were filled with flowers, even a big foot sighting.media type="custom" key="19110510"