ashleighbrown

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=// SEO //= = ON PAGE. = The first page is way to cluttered with words. Seeing too many words on the first page can overwhelm a visitor. Changing the welcome page to a video of a virtual tour of Switzerland will excite potential customers with the beauty of the country and encourage them to book their trip.

The About Us section is also too wordy. It's a good touch the founder of Echo Trails wrote this section, but it is obvious writing is not one of her strong points. I suggest hiring a journalist to write this section for her as a news article.

Key words should include Switzerland, hiking, mountain trails and vacation.

Photos are way too basic. Dead space in some of the photos are distracting. Replace them with more detailed photos in a slideshow.

= OFF PAGE: Social Media = The website should not be cluttered with too many photos. The slideshow on the site would be enough then a link on Echo-trails.com to the Facebook page with past customers uploaded pictured and experiences can be a good marketing tool.

META TAGS
=== The key words in the HTML are fine. I would suggest leaving them as they are but adding Swiss hiking trails, English speaking tours, and mountain trails in Switzerland because those are the most commonly searched words when looking for this type of service. ===

My idea:
A virtual tour of the trail on the first page including a QR code that can be downloaded and once the customer visits the trail, they will be able to use their smartphone or iphone to see what that area looked like hundreds of years ago.