MeganMugnaini

media type="custom" key="19112146"

Ø  In most cases, it is not paid for. Ø  Higher the rank, it will be placed higher on the search engine. Ø  On-Page: Work to make an engine as search engine friendly by the use of meta tags and URL’s Ø  Off-Page: Text and inbound links from the host’s site to other websites.
 * __Echo Trails __**
 * __Seo __**** (Search Engine Optimization): **The process of improving the visibility of websites in search engines.

 Switzerland  United States
 * __Competitors __****: **
 * Swiss Trails
 * Lucerne Tours
 * Alpenwild
 * Swiss Coach Tours
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Timber Tours

<span style="font-family: Arial,sans-serif; font-size: 10pt;"> Hotels are going to be extremely popular among tourists, therefore, maybe they could have special offers for people staying at certain hotels throughout the Lucerne area to bring in more customers as well as revenue.
 * __<span style="font-family: Arial,sans-serif; font-size: 12pt;">On-Page Optimization __****<span style="font-family: Arial,sans-serif; font-size: 12pt;">: **
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">The title of the meta tag should ultimately be changed. "Welcome to Echo Trails" is a bit of a generic title and is not something that would catch a person's eye right off the bat. On the other hand, if they were to use a slogan and create something along the lines of "Echo Trails: Chasing down the dream, one step at a time," their website would most likely become more popular with just a catchier title. Viewers typically know within 20 seconds of viewing a site whether it is something they want to look into or not.
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">As presented on Tagxedo, the most emphasized word on the homepage is Echo. This strongly emphasizes the brand name, however, Echo is not going to be found in a search engine unless an individual has previously heard about them, which is not likely to happen considering there is a lacking sense of brand recognition. To improve on the title, Echo should add something more explanatory such as "Lucerne Guided Tours", or " "Swiss Tours" because these would be common words that a searcher would generally type in for what they are generally looking for.
 * o <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">It is intensely emphasizes throughout <span style="font-family: Arial,sans-serif; font-size: 10pt;">[|http://soccerlens.com] about the importance of headlines and titles to the viewer.
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">The description on the meta tag is worthy. It well describes the company and explicitly mentions "led by a native English speaker" which would be eye-catching to many tourists.
 * <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">There is an over-abundant amount of keywords, whereas, they should use around 10 main keywords to enhance the volume of the description, rather than 30 or 40 keywords that viewers care nothing about. One competitor, <span style="font-family: Arial,sans-serif; font-size: 10pt;">__Lucerne Tours__, has roughly around 12 keywords that are relevant to consumers’ wants. Having an overabundance of keywords can be seen as unattractive to both viewers and other sites as well.
 * o <span style="background-color: white; font-family: Arial,sans-serif; font-size: 10pt;">“Swiss army knife” should not be considered a key word; there is no relevance of that phrase to the solid information provided by Echo Trails.
 * __<span style="font-family: Arial,sans-serif; font-size: 12pt;">Off-Page Optimization __****<span style="font-family: Arial,sans-serif; font-size: 12pt;">: **
 * <span style="font-family: Arial,sans-serif; font-size: 10pt;">Echo Trails could potentially benefit from partnering with certain travel companies such as Kayak, Travelocity, Expedia, etc.