JessicaLauer

media type="custom" key="19111840" Improve description to be more catchy and welcoming. Currently 7th in google search when googled "Echo Trails," Gain competitive Advantage through effective SEO check competition Competition uses less keywords and they mostly end in "Switzerland". Echo Trails should reduce the key words and make them phrases including "Switzerland" and/or "Lucerne". Also use [|Tagxeo] to find more relevant keywords [|Alpine Adventure Trails Tour], [|Alpine Hikers], [|Wanderland] etc... Each landing page should have slightly different keywords and descriptions choose target market check trends in the field Add file names to pictures Add consistency in locked heading for scrolling purposes. Testimonials- Add variety of media. Videos, newspaper quotes, b2b experience quotes from AH&L and their partners, more specific user experience quotes Guided and Self Guided Tours page should be emphasized more then the other pages.
 * ON page**

Get strategic partners to add links to their pages Important websites or websites related to your business / product to link back to you Facebook page Twitter account Pinterest user Reddit subgroup LinkedIn accounts for guides, company page, network through related groups Create and distribute effectively written press releases to industry related companies in target markets. Should have contant information and a call to action within the press release Submit information to online directories such as DMOZ and Yahoo Blogs-contact outdoor travel enthusiasts, give fam tour, then they blog about EchoTrails with link to contact page as landing page Augmented Reality-Place points on the trail to create a "scavenger hunt" print markers to use for Augmented Advertising. This can help the customer for practical use to choose a bike, get introduced to the guides. for fun uses--pick a spot to plant a tree, plant it and watch it grow, then see the tree at full height when the tour begins.
 * Off page optimization**
 * boards
 * each trail to have its own board with professional pictures that will link back to a "gallery" landing page for EchoTrails
 * one board will contain pins of each of the guides that will lead to each LinkedIn, which in turn will have an Echo Trails link
 * One board will contain basic hiking information (essential items to bring, health related content, etc.)