EricaKirsch

Erica Kirsch

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SEO on Page
 * Monday **
 * Meta Tag Title: Echo Trails: Guided Walking, Hiking and Biking Tours
 * MetaTag Description: Guided walks, hikes and bike tours led by a native English Speaker in Lucerne, Switzerland.
 * Meta Tag Keywords—according to analyzer.metatag.org they have 42 keywords which is way too many. A max of 20 keywords is suggested. I suggest these 19 more specific keywords: hiking tours, bike tours, walking tours, guided tours, guided walking tours, hiking trails, backpacking tours, hiking tour company, Lucerne Switzerland, Luzern Switzerland, Echo Trails, Swiss Trails, outdoor adventure, English speaking guides, Switzerland tourism, Rigi Mountain, Pilatus Mountain, Swiss alps hiking, Switzerland tours
 * Change image file names—they are currently just named img and then a specific number. Should changes the names to a name that is more relevant to the picture. For example, the picture with the 2 bikers riding down a trail the name should include keywords such as biking trail tour, and no numbers.
 * Should really add more photos of people actually hiking, walking and biking, and less of just people posing…especially on the guided day tours page!

SEO off Page Competitor Analysis
 * Only one backlink, from Luzern.com under the guided day walks and hikes—very good backlink!
 * Need more backlinks
 * o Already linked on tripadvisor.com, many people look at this page when going on a trip, to find activities to do where you’re going. Has reviews, connects with facebook and twitter. When searching for things to do in Switzerland when on Google trip advisor, is the first link!
 * o Should also link to worldtravelguide.net—this way people from all over the world that are traveling to Switzerland could find Echo Trails
 * o Since this is not a very well-known company I wouldn’t suggest linking to yellow pages or any directories, because people will only search there when looking for a specific company name.
 * o I also suggest linking to livefortheoutdoors.com—many people that enjoy hiking, biking, and walking will visit this website looking for new places to adventure too and will find echo trails in Switzerland!
 * Adding backlinks will definitely help create a better search engine ranking, because right now they are very low—even when searching directly for “echo trails” they are only #7, when searching for “guided hiking tours in Switzerland” they are nowhere to be found!
 * Alpine Hikers—http://www.alpinehikers.com
 * o Easy to find Facebook Page!
 * § First entry when you search “alpinehikers”
 * § They have likes not friends
 * § Have recommendations from customers
 * § Post once every couple weeks, they also add links!
 * § Lots of likes!
 * o Couldn’t find on Twitter
 * o Metatag Info
 * § Very good metatag description—lots of important information
 * § Only 4 metatag keywords!
 * § No metatag title
 * o No Wikipedia
 * o First link on Google when you type in “Alpine Hikers”
 * § First link on Google when you type in “guided hiking tours in Switzerland” and also have multiple other links on the first few pages of Google.
 * Alpine Adventure Trails Tours
 * o Easy to find Facebook Page
 * § First entry when you search “alpine adventure trails tours”
 * § They have likes not friends
 * § Only 7 likes!
 * § Almost nothing in the about section
 * § Haven’t posted anything in almost a year!
 * o Couldn’t find on Twitter
 * o Metatag Info
 * § Good and informative title
 * § Description is very long, but is relevant and informative
 * § Good number of keywords and very specific!
 * o No Wikipedia
 * o Third link on Google when you search “guided hiking tours in Switzerland”
 * o First link when you search “alpine adventure trails tours”

Pay Per Click Promote Guided Day Tours page! PPC Ad <span style="color: #0000ff; font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Echo Trails Hiking Tours <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> Guided walks, hikes and bike tours <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;"> By a Native English Speaker Switzerland <span style="color: #008000; font-family: Arial,Helvetica,sans-serif; font-size: 90%;">www.echo-trails.com
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Tuesday **
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">On Google
 * o Google gets so much activity at all hours of the day, and they tailor which ads that show, to what the person is searching for—everyone Googles!
 * o Info found at []
 * o Start with a max bid of just $5—you can always change it at any time! This way you can see how much activity it brings, and how much it helps the company to start with.
 * o Keywords: hiking tours, guided tours, Lucerne Switzerland, hiking trails, English guided tours, biking tours, Echo Trails, Switzerland tourism, walking tours, Swiss alps hiking
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">On Facebook
 * o Facebook has 800 million active users. So if you advertise on Facebook, that’s 800 million potential customers!
 * o The same ad for Google will also be good for Facebook.
 * o Also start with a small max amount of pay per click, and can always make it more if the company feels it is very beneficial.
 * o Target families and people between the ages of 20 and 50 that like the outdoors, nature, exploring, hiking, biking, sightseeing, exercise, touring

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Social Media
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Update Facebook page!
 * o Name needs to be changed, the only way I could actually find their page was to click the facebook link from their website, I couldn’t find it at all just through searching. There are also a lot of other types of Echo Trails (such as bands), so the title should also include hiking…not just Echo Trails.
 * o The Facebook page should be changed to receive likes...not friends!
 * o Need places for customers to make recommendations
 * o Should post atleast a few times a week, with info on tours from that week with pictures of the groups, and the trails the took and scenery they saw. Should also include interesting things that happen on the tours!
 * o Also to get more activity on your page you can post fun questions or polls for people to comment on and get more involvement.
 * o Change the about section to more about what the company offers, and less about the owners goals—people will want to read what they can do at echo trails, and will not so much care about the owners goals
 * o Make the page overall more about the company, and less about the owner—so there shouldn’t be information about where he went to college, and his previous employment.
 * o Organize Photo Albums! There are a lot of albums that are untitled or just titled profile pictures and mobile uploads. Label albums by the different places the tours go, or by the different dates of the tours. This way people can see what the company has to offer—and will ultimately make them more interested.
 * Youtube
 * o Create some promotional videos to blast out on youtube, displaying different hiking trails and locations, different groups of customers enjoying their experience and talking about the company, showing the actual hiking biking and walking, as well as the tour guides doing what they do.
 * o Make the videos enthusiastic and interesting!
 * o Try to make new unique videos a few times a month to keep people interested and updated.


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Wednesday **

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Social Media Continued <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Networking
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Twitter
 * o Create a Twitter for the company
 * o Post multiple times during the week with short updates from the company, and what has been going on with customers and hikes.
 * o This will help keep customers interested, as well as attract new customers.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Echo trails should network their company through other tourist businesses located in their general area. They could have other companies put Echo Trails brochures or even coupons out for other audiences to see. For example, they could have a lot of hotels in the area put their brochures on their front desk for their guests to see when they check in, which would help them to become interested in going hiking with Echo Trails while they are staying in Switzerland. They could also put their brochures in rental car places, train stations, and airports in the area.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Augmented Reality


 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">QR Codes--Echo Trails should put their QR codes on their brochures, and all other ways they advertise such as billboards and posters. By scanning the code, they can be taken directly to the website where they can find out more information about Echo Trails. This way you can also find out where you’re advertising is most productive, when the QR code is scanned the company can see where they scanned the code from.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Mobile App
 * <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Create a mobile app that
 * o Shows all the different trails on a map to see where the trail goes, and how long it is
 * o View the trails by level, so you know which trails are more difficult and which are more easy going
 * o Be able to click specific points along the trail to can see the actual view
 * o Customers can rate the different trails, and give recommendations for their favorites
 * o Allows hikers to be able to take pictures along their trail, and the app places the photo on the map where it was taken to be able to see and remember your trip step by step
 * o Check in with Facebook to the trail you're on through Echo Trails
 * o Can chat live with an Echo Trails representative
 * o View Echo Trails store to be able to shop through their souvenirs such as t-shirts and coffee mugs
 * Helps Echo Trails
 * o Because this app will be out there for the world to download, millions of people all over the world will be able to access their trails and become more interested in their company
 * o When someone checks-in through Echo Trails on Facebook it will be like free advertising, because all of their friends will then see Echo Trails and may then also become interested in all they have to offer
 * o Customers that are unsure of which trails they would like to try, can easily access the level and length of all of the trails, where the trails will take them, and what other hikers thought about the trail at any time of the day or night
 * o Will make customers more excited for their visit because can take pictures and keep track of them along the trail
 * o And overall brings in more customers, which most importantly brings in more revenue!

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