KevinClark

media type="custom" key="19111914"
 * On page suggestions:**
 * A way to get more reviews.
 * Run a promotion that if you write a review (good or bad) you get something free (water bottle, hat, t-shirt).
 * Add more videos/pictures from some of the tours.
 * They don't have very many from the tour, also lacking pictures on [|Facebook].
 * Want the consumer to see what they will be getting -- draw them in with the beautiful views.
 * Improve metatag usage. Need to raise positioning on Google searches.


 * Off page suggestions:**
 * Get on social media sites (Twitter, LinkedIn, Tumblr, Reddit, etc...)
 * They are on some (Facebook, but they are really hard to find, and it is created as a person not an organization so they have friends not fans- Only 132 at that and barely any photos.) but don't use them that much and haven't networked through it.
 * Think about a name change.
 * Fairly hard to find on google and Facebook, and there are a lot of "Echo Trails" that have to do with other things.
 * Facebook name is confusing with Luzern and Welti in the name.
 * Think of something unique/catchy. A name change would make it easier to find on the Internet.

A company that does guided tours in a national park in America is "[|Bearman's Yellowstone Park Guided Tours]"
 * Competitor Analysis:**
 * Use of social media outlets.
 * [|Facebook] link is posted on their homepage.
 * It is a page, not a "person" and has 1,700 likes and well over 20 photo albums labeled by month and year.
 * A creative name.
 * The use of "Bearman" is creative, funny, and memorable.
 * Comes up first on google search.
 * Great use of metatags.
 * Comes up first when searching tours in Yellowstone.

Hiking, tours, guided tours, Luzern, Switzerland, biking, biking tours, tours in English, tourism, outdoors
 * Suggestions for metatags:**


 * Ideal portals:**
 * Switzerland tourism sites
 * [|Travelswiss.com]
 * Their own social media sites
 * Hiking/touring/biking forums
 * [|Bikeswitzerland.com]
 * Travel firm websites

I would suggest ECHO Trails attempt to put Pay per Click ads on websites that have to do with outdoor activities and tourism. Sites like bike/hiking forums, travel websites, and hotel websites/booking agencies. The ad will be a split picture. The left side will be a picture of a map of one of the trails, and on the right, a family on top of a mountain that was taken on a tour. The map is more of an informational guide, while the picture of the family applies to the viewers emotions, hopefully resulting in them realizing they could use a nice hike with their family. Above the pictures will be the name "ECHO Trails", and below will read: "ECHO Trails, come get natural". "Get natural" is a tag line used on many Swiss nature websites, as well as tourism sites. It is a simple tag line and putting the companies name in front of it conveys they realize that it is important for people to embrace the opportunities available in this beautiful country.
 * Pay per Click:**


 * Social media:** Not very present, if they were to change this it would allow them to reach a greater audience.
 * Uses Facebook. Updates frequently with information and news.
 * Uses a person, not a group page. Lacks "Friends" or "Fans". 130- 1,700 of Bearman's.
 * Twitter should be their next move.
 * If they network with it, using Twitter will allow them to reach the most people possible.
 * Competitors: more active in social media, leading to more success.
 * Competitors are using Twitter and LinkedIn (along with Facebook) to reach their clients.