LametriaH

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First and foremost we know that the new Web is coming from those people between the ages of 18-30. Our generation is quicker, faster, and more innovated than any other. We like our information easy accessible and quick to attain. We are impatient and will move on to the next “in thing” if something go’s array with the original. This generation is lead by social media. We get are news online, are weather online, we communicate with are friends and family online, etc. We live in a world of advertisements. Advertisements are how we know what to eat, what clothes to wear, and what music to listen to. According to Cbs.com, back in the 1970’s they were exposed to at least 500 advertisements a day. Today our generation is exposed to over 5000 ads a day. Echo-Trails can increase their SEO by making their product more attractive. Without adjusting their product they can reach out to our media addicted generation by doing many things. One may ask the question, why else would anyone visit Echo-Trails website besides wanting to receive a tour of Switzerland? Once you can answer that question, you can come up with a strategy that will attract more people to your site. Here are a few things that Echo-Trails can begin with to become a more effective company.

Echo-Trials can make themselves a Wikipedia page that will pop up when anyone searches for hiking and or cycling trips of any kind in Switzerland. When a link pops up that is from Wikipedia it comes across more attractive to the eye than just a regular website. Therefore, more people will click on the link and find out more about the product.
 * Wikipedia**

Secondly, Echo-Trails needs to create a Twitter.com account to stay connected with what’s going on and to find out what are the needs of people who hike, cycle, and run in the mountains etc. By creating a Twitter account, Echo-Trails can search for users who tweet anything about hiking and cycling that live in the Swiss area, then follow them and request a follow back. By getting a follow back, more people will follow them and this process then repeats itself over and over again. Echo-Trails will then be able to post updates about their company regularly for their followers to read and stay in tune and perhaps get more people to come to their establishment and receive a tour.
 * Twitter**

Although we know that Facebook isn’t the answer to getting people to know about your business, but it’s a start. Echo-Trails must create a Facebook account and then create a fan page. By creating a fan page users then will “like” the page and all of the users friends will see what they have “liked” and would want to see what it is; then the friend clicks on Echo-Trails fan page and see’s what it’s all about and may “like” it as well… this process continues over and over again.
 * Facebook**

The consumers that Echo-Trails needs are the ones from ages 18-35 years old. This generation is the most internet savvy and the most reliable when it comes to spreading the word about a good product. This generation is the one that tweets the most on Twitter, and posts the most on Facebook.com. If Echo-Trails want to get their online business up and running and market their establishment in a more effective way, they need to find a way to get and stay connected with the potential consumers ages 18-35.
 * Target consumers**

To get all the most connected, Echo-Trails needs to create a blog for past consumers so that they can upload pictures and stories about their time at Echo-Trails and how much they loved it. By doing this, Echo-Trails can figure out what consumers like and don’t like. They can increase the amount of times people come to their website as well as the popularity of their website. They will be able to know what is working for their company and what they can do to improve the bad parts of it all. They will become one with the average consumers by letting their voice be heard on a personal blog on their website.
 * Social Media**

I have many ideas in order to help improve the marketing of Echo-Trails. But the best one is one that would particularly target people between the ages of 18 and 35 which is one of the biggest markets for making a product popular. I can’t see how we as a class can come up with such a killer idea or having the same ideas our colleges without thinking outside of the box. What is a goal that we all have in common? We all want to get more money. With all of the new innovations of technology out there, there is so much that Echo-Trails can do to be **first movers**, and increase their popularity. By using the newest innovation of **augmented reality**, Echo-Trails can have potential consumers feeling what they feel, and seeing what they see. My idea is for Echo-Trails to create something like an online augmented reality competition for consumers. By using Smartphone’s users can compete against one another online as if they were actually at the Echo-Trails location in person. There will be hiking, cycling and swimming races all in the comfort of the consumers own home. But there is a catch; in order to compete online one must visit Echo-Trails and receive a tour with a group of friends or family at least two times within six months. Once consumers have visited Echo-Trails and receive their hiking and cycling tour, they will have access to the online competition. The reasoning for consumers having to visit Echo-Trails and receive their tour before being able to have access to the competition is for two reasons: First, Echo-Trails has to receive money in order to continue their new and improved online competitions. Secondly, users must know the land of Echo-Trails and learn the ecology, history, and culture in order to compete effectively. To improve **on page optimization** Echo-Trails can adjust their **keywords** and or HTML’s in order to pop up faster on the search engines out there. Being that there is many other Switzerland hiking tours out there, by them creating this new and improved online competition, they will stand apart. They could add keywords like hiking for money, swim for money, online active competition, and augmented reality online competition and or cycling for money. The list can go on and on. By adding the keyword money, they are insured to get more hits than before. They will improve their **off page optimization** simply by advertising about the competitions and getting people to compete for 50,000 francs. This is a lot of money, and being that Echo-Trails will be the first movers on an idea like this; they are insured to attract a lot of attention amongst the population of the area. Everyone will want to visit in order to compete in the online competition. By doing all of these things Echo-Trails will definitely have the **competitive advantage** as far as their line of services are concerned. There is no other establishment in the Switzerland area that offers hiking/cycling tours that has an online augmented reality at which those consumers can have fun on in their spare time as well as compete against other consumers for money.
 * "My Killer Idea”**

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