KatieTebbe

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Search Engine Optimization: In the area of SEO, Echo Trails needs to make a few alterations in order to optimize success when prospective customers are using a search engine.
 * On page:**
 * Change meta title, "welcome to Echo Trails" doesn't do anything for them. Could change it to something like "Echo Trails - English speaking guided walking and biking tours in Switzerland".
 * Get rid of the very broad keywords, they have too many keywords so they should eliminate ones such as bike tours, hiking tours, walking tours, outdoors, adventure, hiking, walking, Trails, nature, tourism, view, fun, Make keywords more specified such as hiking in Lucerne Switzerland, guided tours in Switzerland
 * Re vamp website so that pictures are umore ore often and and have links to other websitessuch as trip advisor or Switzerlan tourism website
 * Off page:**
 * Echo Trails should take time to link to other sites and blogs. I found one website very interesting that was linked to a pin on pinterest. allthingseurope.tumblr.com Echo Trails could contact the owner of this blog amd ask to post pictures and add tags so that other users can reach the Echo Trails site when viewing thepicture.
 * Change Facebook page name so that's it's easier to search. Link to website and blog
 * Pay Per Click:**
 * Use Facebook Advertisements to target the group of people who have specific interests. Target 30-50 year olds in the U.S. who are interested in traveling, Europe, Switzerland, hiking, biking, the outdoors
 * Have the ad linked to Echo Trails Facebook page
 * The ad should have a picture coordinating with pictures on Facebook and should read "Love hiking?

Social Media
 * Create a blog: post photos from tours and events. Post customers' testimonials and have tour guides write about individual
 * 1) Update with videos from http://m.youtube.com/watch?v=vcKBkY1QgXM
 * 2) Post pictures of hikers so they can treasure their adventure after they have left.
 * 3) Have hikers write personal testimonials so that there is an ongoing feed of why Echo Trails is better than their competitors.
 * Facebook: Change page title so it can easily be searched. Update a few times a week for a constant presence on fans' news feed
 * Twitter - create twitter account
 * Pinterest: pin photos on pinterest and have the new blog linked to the new blog. Make the pins interesting. More interesting photos equals more pins. Also make the captions interesting and/or informative - a goodcaption on a pin will lead to more traffic.

Other:
 * Create a mobile app that includes routes, photo galleries, directions, and contact information.
 * Use QR codes to link to website (URL), advertise current promotions for prospective guests (on site and throughout community), etc. media type="custom" key="19110712"