Alex+Goslin

ECHO-trail

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 * WEB 1.0 - Day 1**


 * SEO on page tips:**
 * Way too many key words
 * Reduce key words, and become more specific – too hard to find on google
 * Title on the metatag needs a lot of work. Again, specificity is key. Perhaps add “Don’t miss the Swiss” or something catchy that is still relevant to what a potential customer would type in. Swiss could be key.
 * The web page itself is not sexy. It appears boring and with few, if any, extras. Could reflect poorly on your actual business
 * More photos. Give the potential customers something to work with
 * Make website more in-depth and fan interactive.


 * SEO off page tips:**
 * Collaborate with local hotels (people may be looking for something to do… hint hint)
 * Beef up your social media presence to improve depth on your site. Extremely weak in that department
 * Facebook-hard to find, not very effective
 * Twitter-Not available
 * Youtube-Not available


 * WEB 2.0 – Day 2**

**Pay per click advertisements:**
 * Have paid ads on all hotel sites near your business. If they book a hotel, they may be looking for something to do. Why not go for a hike?
 * Advertise on sites such as google or youtube, or any search engine really. If someone searches for hotels near you business, have an ad for you site.
 * Potential keywords: Swiss, Hotels, Hiking, etc.

**Competition:**


 * **[]**
 * Has a youtube clip on the front of their site, which shows they have a web presence.
 * ECHO should spread their name by going to different media outlets. Youtube, for example, could show potential customers what other customers in the past have done for fun.