StephanieWhite

media type="custom" key="19112294"


 * SEO **

On Page: - For example: Hiking, Swiss Alps, Walking tours in Switzerland, Hiking tours in Switzerland or Outdoor Tours in Switzerland - Consider different ways people may look up the actual name or even different spellings, For example; Echo-trails, eco trails - Current title meta-tag "Welcome to ECHO trails” does not specify what Echo Trails even is.
 * § Needs to include more relevant keywords and specific
 * § Needs a better title
 * § Needs better meta-tag description; description is important because that’s what viewers see when they are using search engines.
 * § Needs to add more links to webpage
 * § More pictures, maybe a gallery link or album or slide show.
 * § Create and add videos
 * § Create more creative and interactive website
 * § Link to Facebook page should be on the home page.

Off page: -For example: Trip advisor
 * § <span style="font-family: Arial,sans-serif;">Have links from Facebook page leading to official website
 * § <span style="font-family: Arial,sans-serif;">Links from travel websites
 * § <span style="font-family: Arial,sans-serif;">Not easily found on Facebook, change name to make it easy to find
 * <span style="font-family: Arial,sans-serif;">Links on other sites that link back to your site.
 * <span style="font-family: Arial,sans-serif;">Important websites related hiking or tours in Switzerland that link to the ECHO Trails website
 * <span style="font-family: Arial,sans-serif;">Submit to online directories: Yahoo, Google places
 * <span style="font-family: Arial,sans-serif;">Submit ads to local directories
 * <span style="font-family: Arial,sans-serif;">Submit ads in yellow pages


 * <span style="font-family: Arial,sans-serif;">Competitors **
 * § <span style="font-family: Arial,sans-serif;">Competitor website []
 * § <span style="font-family: Arial,sans-serif;">Meta Title is more specific in identifying what they are offering; “ Hiking tours Switzerland”
 * § <span style="font-family: Arial,sans-serif;">Website’s meta-tag has better description; "Guided and self-guided Switzerland hiking tours. Alpinehikers offers spectacular hikes, small, intimate group size, and sensible prices. Private hiking tours of Switzerland, Italy, France also available."
 * § <span style="font-family: Arial,sans-serif;">Has a higher ranking on google probably because they used better keywords.
 * § <span style="font-family: Arial,sans-serif;">Facebook page is a business page that requires likes rather than friends. Also the Facebook link is on the homepage rather than hidden.
 * <span style="font-family: Arial,sans-serif;">Pay Per Click **
 * § <span style="font-family: Arial,sans-serif;">Create ads Google ads
 * § <span style="font-family: Arial,sans-serif;">Create ads on Bing
 * § <span style="font-family: Arial,sans-serif;">Create ads on Yahoo
 * § <span style="font-family: Arial,sans-serif;">Create ads on travel sites; Trip Advisor, Expedia, Travelocity
 * § <span style="font-family: Arial,sans-serif;">Create ads on Facebook
 * § <span style="font-family: Arial,sans-serif;">The company would benefit from this because they could become the first hit on the page during a search for hiking tours in Switzerland.


 * <span style="font-family: Arial,sans-serif;">Social Media **


 * § <span style="font-family: Arial,sans-serif;">Facebook page looks more like a personal page rather than a business page. No one would search the name LuzernEchotrails Welti in search of the ECHO Trails webpage. Name should be something easy like “ECHO Trails.” Also they should create more of a business/fan page rather than a personal page and have likes rather than friends.
 * § <span style="font-family: Arial,sans-serif;">Should create a Twitter page and ask customers to mention them in a tweet if they enjoyed it to get there name out more.
 * § <span style="font-family: Arial,sans-serif;">Youtube is very popular so the should certainly create one and post videos of customer testimonies, also maybe sneak peak videos of the tour itself.
 * § <span style="font-family: Arial,sans-serif;">Maybe create a hiking blog using Tumblr
 * § <span style="font-family: Arial,sans-serif;">Instagram is becoming more popular as a photo blogging website so create an Instagram to post pictures and with Instagram you also have the option to post to Facebook and Twitter as well.


 * <span style="font-family: Arial,sans-serif;">Web 3.0 **

<span style="font-family: Arial,sans-serif;">Mobile:
 * § <span style="font-family: Arial,sans-serif;">Smart phones are really popular and people love the fact that most things can easily be pulled up on their mobile phone.
 * § <span style="font-family: Arial,sans-serif;">When traveling for vacation you usually leave a laptop behind but you have your phone with you so it’s more convenient.
 * § <span style="font-family: Arial,sans-serif;">ECHO Trails so definitely create an App that customers can download and have handy.
 * § <span style="font-family: Arial,sans-serif;">The App can be something informative or interactive like a game or scavenger hunt for the trail.
 * § <span style="font-family: Arial,sans-serif;">Stay away from flash because it is not supported for mobile devices.

<span style="font-family: Arial,sans-serif;">AR:
 * § <span style="font-family: Arial,sans-serif;">The company should invest in augmented reality because it is the next big thing.
 * § <span style="font-family: Arial,sans-serif;">It’s fun, cool, and mind blowing!
 * § <span style="font-family: Arial,sans-serif;">QR, quick respond codes and markers are growing really fast in popularity.
 * § <span style="font-family: Arial,sans-serif;">QR should be placed on the main ECHO Trails web page and any other page the company may have like Facebook, Twitter, Tumblr, ect. They also can be placed on the brochures that they have or even on the back of business cards.
 * § <span style="font-family: Arial,sans-serif;">The QR’s can be linked to fun facts, pictures, trail map, videos, or even special offers! All the customer needs is a camera phone, a QR scanner App, and internet access.
 * § <span style="font-family: Arial,sans-serif;">QR’s can be created or edited whenever.