Logan+Fox

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ON Page
 * I would first improve the delete most of the keywords. They use way to many words that are not related to the actual keywords to the related topic in the Metatag. I would keep it simple and only have about ten keywords.
 * I would also change the first description on the first page to mention more of the good keywords more often because Google likes the repeat of keywords in the website. This will make it more popular on Google search
 * Keywords: Lucerne, Luzern, Switzerland, Swiss, Schweiz, outdoors, adventure, hiking, trail, walking, trails, Echo-trails, Swiss Trails, guided tours, William Tell

OFF Page I could hardly find them on any travel websites. They should join forces with a couple of Local Hotels and School websites so when students like us come to town and check out our hotel/school website, they will get linked to the website and will gain many prospects and views this way. Utilize social media is vital and google pay per click ad is very important.

Pay Per Click Google Ad. Swiss Alps Hiking! Enjoy a Weekend Hiking through the Beautiful Swiss Alps. Echo-Trails.com

A Google payper click ad puts Echotrails right in the middle of the most viewed websites for the particular search. This will get the views up on the website and then hopefully the properly tagged website will do the rest of the work. Once the newly improved website gets its way to the top five websites on the Google search, I would slowly start removing the amount of money on the pay per click ads.

General Website Help. A new description that does not just focuses on the core values of the company and reiterates the keywords to make it more pleasing to Google. A slideshow of pictures in the beginning. Focus on grammar! An interactive map of the tour on the website. Tag the pictures on the website.

We have a state park right next to our campus. It is a very ugly website. It features no pictures and is just a bunch of information on one page. The Echo Trails website would be a step up! @http://dnr.state.il.us/lands/landmgt/parks/r5/gc.htm However, I am Friends with this state park on Facebook and it is very interactive here. It has 2,000 Fans and a lot of people check in all the time on foursquare. It also gives status updates about once or twice a week. It post pictures all the time of the gorgeous state park all the time. Just enough to stay in people’s news feed and remind them to take a hike in the park.

Facebook needs to become a group instead of a person. That way the Facebook can have fans instead of friends! Also the pictures on Facebook need to be more relevant and a link to the website would be useful. They should synch up there Twitter and Facebook so when they update one they update both. If they check in on Foursquare they should give a free keychain or something like that. A Youtube video advertising the tour to post on their Facebook and Twitter is a good idea. Posting this video on Reddit could bring in a new buzz to this business. They have a really good Tumblr.

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